A Design & Identity Case Study:
retenzi x gumski beans
Branding is building a strong identity that people remember. It's not just about being recognized; it's about making people feel a strong connection. The visual language of a brand should reflect its essence, values, and offerings. This isn't only about helping customers understand a brand; it's about making them feel like the brand gets them too.
The journey of the brand’s messages through visual mediums are pivotal, like a turning point that shapes how customers react, or whether they engage at all.
Chosen Direction:
Gumski Beans understood that their visual identity was more than just a logo; it was a story waiting to be told. Their core values—Eco-Consciousness, Craftsmanship, and Community—served as the bedrock of our creative endeavor.
Colour Palette:
The palette mirrors the brand’s values. Golden Yellow (#DAA520) for coffee's earthy nature, Deep Green (#3A5B3A) for eco-commitment, and #FFFAF6 for timeless sophistication.
Logo:
We chose a curvaceous bean shape that connected with the heartfelt and down-to-earth character of Gumski Beans as the brand's symbol. We presented two choices: the name "gumski beans coffee roasters" displayed elegantly in a hip, dedicated font within the symbol and on its own. A visual testament to their values of caring for the environment and artisanal craftsmanship.
Target Audience:
In a world where conscientious choices matter, Gumski Beans' identity struck a chord with coffee aficionados who share a passion for both quality and sustainability. Our task was clear: to harmonize the hip and the eco-conscious, encapsulating the essence of craftsmanship and the beauty of eco-commitment.
Social Media Direction:
Our strategy extended beyond static visuals; it was a journey into creating an authentic, value-reflective, and community-engaging online presence. Each piece of content became a canvas for their values.
Inviting gestures, intricate coffee craftsmanship, and their lineup of coffee beans creatively portrayed - painted a tangible and immersive experience for their audience.
Photography & Videos:
For photography and video, we wanted gumski beans to embody who they are: grounded and out of the ordinary. Product shots were taken against colors representing their value, and lifestyle shots were creatively captured to showcase their distinct style and personality. Our vision was simple: to help them forge emotional connections with their customers and stand out.
Tone of Voice:
In the world of communication, consistency is the key. Gumski Beans' tone of voice was approachable yet eco-wise, akin to a friendly chat with a purpose. We selected this tone as it resonated across every touchpoint, creating a seamless form of messaging.
Final Thought:
The Gumski Beans journey showcases how crafting a visual identity can deeply resonate with your audience. As design experts, we understand the power of transformation. Brands become more than just names; they evolve into immersive experiences.
We specialize in turning visions into visual realities, breathing life into brands through creative visuals and compelling storytelling.
Ready to bring your vision to life? Let's get creative!