A Design & Identity Case Study:
retenzi
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Imagine this: when someone mentions "affordable flights" in Malaysia, what brand immediately comes to mind? For many, it's AirAsia. That's the essence of brand awareness – how well a brand sticks in your memory. At retenzi, we understand the significance of this concept – it's all about how people remember a brand's name, logo, what it offers, or what it does. It's like how familiar a brand becomes to the people who might want its services.
Our collaboration with MindShift breathes life into this idea. Through strategic visuals and stories shared across various online platforms, we aimed to help more people discover MindShift's offerings. This case study uncovers the power of using creative visuals and stories to make a brand stick in people's minds.
Chosen Direction:
MindShift's unique selling proposition (USP) revolves around Integrative Psychotherapy, offering personalized, comprehensive, and tailored treatment plans that go beyond traditional Cognitive Behavioral Therapy (CBT). Our chosen direction aimed to showcase this unique approach while also stressing the importance of mental well-being. We wanted to highlight the use of different proven methods and share educational posts that directly spoke to specific groups in their target audience.
Target Audience:
We had two main groups in mind:
Holistic Wellness Seekers: Our content spoke to those looking beyond standard CBT methods, emphasizing personal growth and transformation. Holistic Wellness Seekers span from entrepreneurs, university & college students, and workforce employees.
Corporate World and HR: We directed our messaging at businesses and HR managers, tapping into MindShift's workshops to enhance employee well-being and productivity.
Social Media Direction:
Social Media Direction:
We leveraged MindShift's social media presence to build a strong online community. With platforms such as LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts, we curated engaging content that resonated with their target audience. Our strategy encompassed:
Educational Posts:
Regular posts offering insights into integrative psychotherapy, personal growth, and holistic well-being.
Interactive Elements:
Encouraging discussions, sharing personal stories, and fostering engagement.
Tailored Content:
Content catering to various segments like university students, employees, corporate leaders, and entrepreneurs. Each content targets a pain point faced by the segment and how the brand’s offerings can provide solutions to these pain points.
Visual Storytelling:
Utilizing captivating visuals to convey MindShift's unique approach and values.
Photography, Illustrations & Videos:
Visual content played a pivotal role in our campaign. We captured authentic moments that depicted individuals on their journey of self-discovery and transformation. Videos showcased personal testimonials, workshops, and glimpses into MindShift's practices, creating an emotional connection with the audience. Illustrations were carefully selected to portray the challenges faced by specific segments of the target audience, while also highlighting how MindShift’s core offerings can effectively alleviate these difficulties.
Tone of Voice:
MindShift's tone of voice was warm, empathetic, and informative. We aimed to establish a sense of trust and approachability while conveying complex psychological concepts in an accessible manner. The tone reflected the transformative journey that MindShift's clients embarked upon.
Final Thought:
Our MindShift case study shines a light on how creative content and storytelling can significantly enhance your brand's visibility. As content strategists, we understand the power of visuals in building brand awareness. Each visual element, along with its careful crafting and communication, has the potential to deeply connect with different groups within your target audience.
Our expertise lies in ensuring that your brand campaigns, whether focused on raising brand awareness or other goals, are blended with compelling storytelling and visuals.
Curious about how we can supercharge your campaign visuals? Reach out and let's strategize together.